Today’s retail environment may be the most challenging ever. Changing consumer preferences, competition from e-commerce giants, and ongoing consolidation are pressuring traditional retail models. To survive and succeed, you must seek constant innovation while delivering consistency and quality to customers.
Enhanced in-store experiences ultimately foster the long-term customer loyalty that drives profit. A sense of personal connection—across regions and store locations—is often at the center of positive customer experiences. To this end, branding and aesthetics have never been more important. In hectic retail chain environments with average employee tenure of just seven months, delivering high-quality and consistent printed campaign materials is an oft-overlooked challenge.
Running retail stores and restaurants is hard enough already. The last thing managers need is a print fleet that produces unsatisfactory output or—worse yet—malfunctions when you need it most.
That’s where OKI Data Americas can help. We’ve been building and supporting cost-effective, industrial-grade printers for 40+ years. We understand the challenges and demands of today’s retail marketplace. And, we know how to leverage the right printing solutions to satisfy customers, reduce costs, and drive retail profitability.