Press Releases

OKI Systems UK announces new partnership with Tech Data

06/12/2016


OKI’s New Partnership with Tech Data enhances Channel reach and Opens Up Solutions-based Opportunities for Partners

Egham, 6 December 2016 - OKI Systems UK has announced a partnership with Tech Data for the distribution of the full range of OKI colour, mono and multifunction printers (MFPs) throughout the UK. OKI believes this new link with the major technology distributor will help maximise the potential of smart printers as part of a wider business solution and help realise its goal of expanding its channel to include IT solutions providers.
 
The move follows the launch of OKI’s new smart colour portfolio which extended OKI’s range, putting smart and high-end colour printing within reach of all sizes of business.
 
“As the business world changes with increasing digitisation, so the printer market is evolving,” says
John Thompson, Professional Services Manager, OKI Systems UK. “Our smart printers and MFPs' open platform means they can be integrated into digital workflows, converting print in to digital storage which gives customers the ability to manage electronic documents. We already have a large number of opportunities in industries such as healthcare, graphic arts, retail and professional services. However, with Tech Data’s extended market presence, we now have access to a broader range of customer opportunities.”
 
Simon Tetlow, OKI Systems UK Head of Channel agrees, adding “We believe this new partnership will be mutually beneficial, opening up new opportunities for Tech Data’s resellers and expanding OKI’s market reach and logistical capabilities.”
Tech Data has underlined its commitment to the partnership by appointing Ruari Metcalfe as a dedicated OKI Business Development Manager responsible for supporting partners in identifying opportunities, growing sales and getting the best from OKI’s Shinrai Partner programme. This scheme gives resellers access to a range of benefits and resources, including sales support and promotional and marketing tools.
 
New partners coming to OKI via Tech Data will also be eligible until the end of the month to take part in OKI’s Test the Best incentive, which provides a 50 per cent discount on up to two units per model on selected devices. In addition, those who haven’t bought an OKI product for over a year are entitled to 30% discount on their initial purchase.
 
Stephen Martin, Print Business Unit Manager at Tech Data, said: “OKI is a well-known and highly respected name in B2B print and this is a great opportunity for our customers to expand their sales potential in the corporate, SMB and public sectors. With OKI, resellers have the potential to gain a real competitive edge. We’re aiming to bring a significant number of new partners on-board over the next 12 months, and will be working closely with OKI in the UK to ensure that we deliver all the value and benefits that the company’s partner programme and brand offer.”

Note to Editors

About OKI Systems UK

OKI Systems UK is part of OKI Europe, a division of OKI Data Corporation, a global business-to- business organisation dedicated to creating professional in-house printed communications products, applications and services designed to increase the efficiency of today’s and tomorrow’s businesses. The company is well-established as one of the UK’s leading printer brands, in terms of value and units shipped. Oki Systems UK’s award winning, product portfolio comprises seven distinct segments: managed print services, colour and mono printers, multifunctional devices, which combine printing, copying, scanning and faxing functionalities, as well as serial dot matrix printers, faxes and specialty printers for point-of-sales and manufacturing. Its expanding product range has recently won a series of high-profile awards including the Print.IT Editor’s Choice Award, the 2012 Go Green award, and the PCPro Laser Printer award.

Media Contacts

Whiteoaks:

Liam Sherry, 01252 727313, liams@whiteoaks.co.uk

OKI Systems UK:

Andrew Hall, +44 1784 274300, andrew.hall@okieurope.co.uk

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