Press Releases

OKI puts race car under wraps in creative competition

16/09/2016


Global printer manufacturer OKI is giving budding artists and experienced creatives alike the opportunity to design a car wrap fit for the racetrack through its Print My Ride competition, which launches at The Print Show on 11th October

Egham, 16 September 2016 – Entrants will be able to upload their artwork to the Print My Ride website and apply it to a virtual car – rotating a 3D view to experience it from all angles before submitting online showroom photos to be judged by an expert panel.


Winners will be chosen from six categories – ‘Overall design winner’, ‘Best overall visual design based on use of colour and style’, ‘Best use of the OKI Colorpainter’s capabilities based on technical application’, ‘Best professional creative design’, ‘Best design from an educational establishment’, and ‘Wild card’, which will be given to the wrap that garners the most attention on social media.


All these lucky designers will receive incredible prizes for their contributions: a 1:18 scale-model car wrapped in their artwork and an all-expenses-paid VIP trip for two to a Dunlop MSA British Touring Car Championship event. This is an experience money can’t buy and includes access to the team garages, a garage tour, a grid walk, a meet-and-greet session with the drivers and signed team kit. The ‘Overall design winner’ will also receive a 50% discount voucher, redeemable on an OKI hardware product of their choice.


Alongside the competition, OKI will be supplying a brand new livery for Dunlop MSA British Touring Car Championship driver Mat Jackson’s car, printed on the new OKI Colour Painter wide-format printer. The wrap will cover the entire car: a first in the Dunlop MSA British Touring Car Championships.

Jason Price, Creative Designer for vehicle-graphics specialist Jellyfish Design, says: “I think this will certainly go a long way in the industry, I’m very impressed with the work so far and can’t wait to get started”.


Motorbase Performance Team Principal David Bartrum says: “It’s fantastic to have OKI come on board with the team at this point in our campaign. To have that kind of radical change to Mat’s Ford Focus with such a vibrant and unique design for the last two crucial rounds of the 2016 season at Silverstone and Brands Hatch tops things off nicely. 


“We’re very proud to be the first team on the Dunlop MSA British Touring Car Championship grid to carry the OKI brand and to demonstrate the new wide-format print wrap in action for the season’s climax and we look forward to a successful partnership off- and on-track.”


With its extensive range of wide-format printers, OKI currently serves many automotive organisations, delivering the speed and performance the industry demands – all while retaining a hyper-fast, high-resolution finish.


Mat Jackson’s car will be sporting the custom-made wrap at the Silverstone race weekend taking place from 17th to 18th September, and at the Brands Hatch GP from 1st to 2nd October. The Print My Ride competition closes on 31st March 2017.

Notes to Editors:

About OKI Europe

OKI Europe Ltd is a division of OKI Data Corporation, a global business-to-business brand dedicated to creating cost effective, professional in-house printers, applications and services which are designed to increase the efficiency of today’s and tomorrow’s businesses.


The company is well-established as one of Europe’s leading printer brands, in terms of value and units shipped. For over 60 years OKI Europe has been delivering advanced printing solutions worldwide, introducing ground-breaking technologies that support the needs of businesses large and small. Our pioneering development of digital LED printing technology has placed OKI at the forefront of the market in delivering high-definintion, eco-friendly printing devices.


In addition to a vast portfolio of award-winning printers and MFPs, OKI offers a range of services to help optimise print and document workflows. This, together with an integrated suite of software technologies and tools, can help businesses take control of their print and document costs in a secure environment, whether office based, mobile or in the cloud.


Today OKI Europe employs approximately 1,100 people in 21 locations (sales offices and production sites) and is represented in 60 countries throughout the EMEA region. 

OKI Data Corporation is a subsidiary of Tokyo-based Oki Electric Industry Co. Ltd., established in 1881 and Japan’s first telecommunications manufacturer.

About OKI Systems UK

OKI Systems UK is part of OKI Europe, a division of OKI Data Corporation, a global business-to- business organisation dedicated to creating professional in-house printed communications products, applications and services designed to increase the efficiency of today’s and tomorrow’s businesses. The company is well-established as one of the UK’s leading printer brands, in terms of value and units shipped. Oki Systems UK’s award winning, product portfolio comprises seven distinct segments: managed print services, colour and mono printers, multifunctional devices, which combine printing, copying, scanning and faxing functionalities, as well as serial dot matrix printers, faxes and specialty printers for point-of-sales and manufacturing. Its expanding product range has recently won a series of high-profile awards including the Print.IT Editor’s Choice Award, the 2012 Go Green award, and the PCPro Laser Printer award.

Oki Systems UK media contact:

Volume

Annie Neale, 0118 402 5499, Annie.neale@volumeglobal.com

Oki Systems UK:

 Andrew Hall,  020 8219 2127, andrew.hall@okieurope.co.uk

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