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Industry Solutions

Design


OKI Data provides printers, multifunction printers and optimal solutions to meet the needs of the design industry, which include accurate printing of highly detailed designs, creation of package samples on tight deadlines and small-lot printing at low costs. 

OKI Data printers and multifunction printers feature proprietary technology using LEDs that makes it possible to produce bright colors and print on thick media as large as 360 g/m², a size that had not been possible for conventional printers and multifunction printers. Special printing using a spot color (white/Clear) as a fifth toner color also enables free expression on clear film or dark colored paper.

Going forward, OKI Data intends to provide diverse devices and optimal solutions to also meet the professional needs of the printing industry.

Service & Solution  Business Process

OKI Data’s C9 Series is optimal for printing POP displays at individual stores because it is compatible with thick media up to 360g/m² and offers high color reproducibility. 

In addition, use of SignDirector, a solution specifically for POP signage management, makes it simple to distribute and manage POP display materials. Specifically, when POP designs created at headquarters are stored on SignDirector and the target stores are set, a POP thumbnail is displayed on the SignDirector screen at those stores and the POP materials can be output from their printers or multifunction printers. The stores themselves do not have to decide on the paper size or set the colors, which makes it possible to print the signage exactly as designed simply by indicating the number of copies and pushing the print button. 

Using SignDirector makes it possible to print in the accurate colors to maintain the chain’s brand image and also extend the design to various other media such as coasters and stickers.

Create high-quality POP displays at stores with printers and multifunction printers compatible with thick media

high-quality POP

<Your Needs>

With chain stores it is typical for POP displays to be created in a single batch at the headquarters and then distributed to each store. Simple POP displays and POP displays that require timeliness are sometimes also created and printed at individual stores, but brand logos are often not printed in the prescribed colors, or the paper quality or design quality is not adequate, so it has been nearly impossible for chains to execute a unified brand strategy. What is needed is a printing solution to allow brand colors to be reproduced in the prescribed manner and enable high-quality printing on paper that is usable in POP displays.

<OKI Solution>
OKI Data’s C9 Series is optimal for printing POP displays at individual stores because it is compatible with poster board up to 360g/m² and offers high color reproducibility.
In addition, use of SignDirector, a solution specifically for POP signage management, makes it simple to distribute and manage POP display materials. Specifically, when POP designs created at headquarters are stored on SignDirector and the target stores are set, a POP thumbnail is displayed on the SignDirector screen at those stores and the POP materials can be output from their printers or multifunction printers. The stores themselves do not have to decide on the paper size or set the colors, which makes it possible to print the signage exactly as designed simply by indicating the number of copies and pushing the print button.
Using SignDirector makes it possible to print in the accurate colors to maintain the chain’s brand image and also extend the design to various other media such as coasters and stickers. 
SignDirector Brochure
SignDirector Brochure

Print on film and colored paper with special color toner to create samples in-house and reduce total costs

high design pop

<Your Needs>

Production of samples for new product packages and packaging film are generally outsourced to printing companies even in small lots because standard printers and multifunction printers cannot print on film or colored paper and the color reproducibility is inadequate. Small-lot production means unit prices are high and it takes time from order to delivery. Plus, if revisions become necessary, the order has to be placed again, which means additional time and cost.

<OKI Solution>

OKI Data’s printers, multifunction printers and solutions allow samples to be produced in-house. Accommodating the needs of professionals, the C9 Series can print on a wide range of paper thicknesses, from thin media like film to the thick one used in packages. 

In addition, the C9 series can be used with a special white toner in addition to the standard four CMYK colors, allowing them to print with five colors. Just like typical soft package printing the white color is printed with CMYK mirror-reverse print as the opaque background to read properly when viewing the image through the transparency film. When printing on colored paper, after printing a white background, the paper is printed in the four CMYK colors so the intended colors are reproduced without affecting the color tone of the paper. 

This proprietary technology makes it possible to create samples that accurately represent the final package and to move production of samples in-house, something that had been considered impossible.

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