Press Releases

Discover a new dimension in colour printing with OKI Europe at drupa 2016

21/04/2016


Innovative Pro Series Graphic Arts printers including new Pro6410 NeonColor together with newly-acquired large format printers to be showcased at world’s largest graphic and industrial print trade show

Neon printing

Egham, 21 April 2016 – OKI Europe Ltd will put the spotlight on its portfolio of Graphic Arts printers at drupa 2016, including the newly-launched Pro6410 NeonColor printer, OKI’s award-winning* white toner technology, multi-award-winning 5 colour technology** and the renowned ColorPainter large format printers including the H3-104s and M-64s.


Held in Düsseldorf, Germany, from May 31 to June 10, drupa is the world’s largest show for the printing industry and the ideal opportunity for OKI to demonstrate its revolutionary printers and printing solutions specifically for the Graphic Arts market.  


From business cards to billboards, the OKI Europe stand (Hall 5, Stand B21), will showcase its unrivalled range of graphic arts printers.  Featuring ground-breaking technology that can deliver incredibly eye-catching materials that demand attention whether indoors or outdoors.


One of the key highlights of the stand includes OKI’s new Pro6410 NeonColor printer that adds a new dimension to colour printing. This incredibly versatile device enables the printing of super-bright, fluorescent designs on transfer media for use on almost anything – from garment and product decoration, to personalisation, packaging, point-of-sale and in-store signage – liberating graphics design from the limits of the standard CMY colour spectrum.


In addition to the Pro6410 NeonColor, OKI Europe will also showcase the unique white toner printers - Pro7411WT and Pro9420WT together with the Pro9541 and Pro9542 5 colour printers.  Based on award-winning, pioneering technology, these fast, affordable solutions unlock creative and commercial potential, combining High Definition digital LED with award-winning white toner / 5 colour (CMYK+1) technology, providing a level of performance traditionally only achievable with expensive production equipment.


Looking for large format printers or solutions? For the first time, OKI Europe will be showcasing its portfolio of large format inkjet printers that are as much at home in the signage and graphics markets as they are in the demanding world of architecture, engineering and construction.


At the OKI Europe stand, visitors will see how the remarkable ColorPainter range of wide format printers are perfect for the production of outstanding, highly durable designs on a vast range of materials including banners, fleet and vehicle graphics as well as wallpaper, umbrellas, pop-up displays, floor and exhibition graphics. In particular, the ColorPainter H3-104s and M-64s meet the most demanding requirements of the print and sign making industry balancing outstanding print quality with the highest level of productivity. 


“We are extremely excited about this year’s drupa which promises to be an interesting platform for innovative printing technology, perfect for OKI’s powerful range of high-performance solutions for graphic arts and creative businesses,” said Pamela Ghosal, General Manager Brand and Marketing Communications OKI Europe. 


“With a host of live product demonstrations on the OKI Europe stand, visitors will be able to see first-hand how OKI’s commitment to innovation can provide graphic arts and creative businesses with practical yet lucrative new revenue streams, by enabling them to print in-house what used to be lengthy and costly outsourced printing processes.” 


Visit OKI Europe at drupa 2016- Stand B21 in Hall 5.

Notes to Editors:

*In 2012, OKI Europe was the first manufacturer to introduce a range of digital LED A4 and A3 white toner printers, with the launch of the C711WT and C920WT.

In 2013, the C711WT and its product applications won the Best in New Technology category and Best in Image Transfer Product award at Euro Trophex in Amsterdam.

**OKI first launched the 5 colour printer technology in 2013 and quickly received a number of awards including ‘Best of Viscom 2013’, ‘Good Design 2013’ and Print.IT Editor’s Choice.

About OKI Europe

OKI Europe Ltd is a division of OKI Data Corporation, a global business-to-business brand dedicated to creating cost effective, professional in-house printers, applications and services which are designed to increase the efficiency of today’s and tomorrow’s businesses.


The company is well-established as one of Europe’s leading printer brands, in terms of value and units shipped. For over 60 years OKI Europe has been delivering advanced printing solutions worldwide, introducing ground-breaking technologies that support the needs of businesses large and small. Our pioneering development of digital LED printing technology has placed OKI at the forefront of the market in delivering high-definintion, eco-friendly printing devices.


In addition to a vast portfolio of award-winning printers and MFPs, OKI offers a range of services to help optimise print and document workflows. This, together with an integrated suite of software technologies and tools, can help businesses take control of their print and document costs in a secure environment, whether office based, mobile or in the cloud.

Today OKI Europe employs approximately 1,100 people in 21 locations (sales offices and production sites) and is represented in 60 countries throughout the EMEA region.

Visit for further information.

http://www.oki.com/me

OKI Data Corporation is a subsidiary of Tokyo-based Oki Electric Industry Co. Ltd., established in 1881 and Japan’s first telecommunications manufacturer.  


OKI Middle East, India & Africa is a branch office of OKI Europe and is based in Dubai Airport Free Zone.

Media Contacts:

OKI Europe Ltd (Middle East, India and North Africa):

Akanksha Seth:

Akanksha.Seth@okieurope.com , +971 4 6091699

Reji Mathews:

Reji.Mathews@okieurope.com, +971 4 6091698

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