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OKI Signs Distribution Agreement with Northamber

Engages Northamber to distribute printers and MFPs for business use in the UK

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Tokyo- August 10, 2011 -- OKI Data Corporation, an OKI Group company specializing in the printer business, today announced it has signed a new agreement with Northamber PLC. Under the terms of the agreement, Northamber will offer the complete OKI portfolio, ranging from dot matrix printers to multifunction devices, to its reseller partners across the region.

Northamber has over 30 years experience in the IT equipment market and is the largest and longest established trade-only distributor of IT equipment in the UK. The company has around 300 resellers on its books, including IT resellers and VARs to mass retailers.

A4 Color LED MFP MC361dn

"We wanted to partner with an additional printer manufacturer that could expand and strengthen our proposition to resellers. OKI was the perfect choice," says Henry Matthews, Managing Director, Northamber. "It manufactures high-quality, reliable products that are a good fit for specialist applications and niche markets and this matches our own focus on value added solutions."

"We believe that Northamber complements the OKI offering well," says Nick Munton, Sales Director, OKI Systems UK. "Critically, it concentrates on adding value for its resellers rather than merely trading out of a price point to them. This is in synergy with OKI, enabling Northamber to successfully promote OKI's distinct brand identity."

OKI Data established a sales company in the UK in 1987 and has gained an extensive customer-base. The partnership with Northamber, which has a nation-wide distribution network, is part of the measures taken by the group to strengthen and grow sales in Europe. Moving forward, the company plans to fulfill its sales distribution network in other areas across Europe to expand sales of printers and MFPs.

About OKI Data

OKI Data specializes in the design, development, manufacture, and marketing of business printing solutions that empower organizations to communicate more effectively. A subsidiary of Tokyo-based OKI Electric Industry (established in 1881 as Japan's first telecommunications manufacturer), OKI Data fields representatives in 120 countries to offer innovative, leading-edge products and services worldwide. For more information, please visit http://www.oki.com/.

About Northamber PLC.

Northamber is the longest-established and widely recognized as the largest UK-owned trade-only distributor of IT equipment within the UK. With strategic relations with industry-, market- and technology-leading vendors. Northamber's acknowledged expertise and breadth of product in server, storage, networking, security, software, desktop, notebook, printing and digital imaging areas has meant that Northamber has become the IT resellers' distribution partner of choice. For more information about Northamber, please visit www.northamber.com.

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