Oki Electric To Provide One-stop Service for its Contact Center System in China

Increases the number of service locations with the launch of CTstage® 4i softswitch model

Tokyo, Japan, November 15, 2005 -- Oki Electric Industry Co., Ltd. (TSE: 6703) today launched the Chinese version of its contact center system, "CTstage® 4i for .NET softswitch model." With this launch, Oki enhances its service capability by opening five new service locations to provide total support service to Japanese companies in China, from system construction to operation and maintenance. OKI Software Technology Co., Ltd., Oki's subsidiary in China will take charge of sales and services for CTstage 4i.

"We are the first company in China to establish a maintenance structure for contact center systems with several locations throughout the country and enable customers to call contact centers 24 hours a day either in Japanese or in Chinese, said Katsuyoshi Koide, President of Multimedia Messaging Company at Oki Electric. "Because the softswitch model responds to the demand for offshore systems that link China and Japan and to the need for concentration and decentralization resulting from the vast country of China, customers can establish a system that is free of location, according to their operation style."

Since April 2003, Oki has been providing the Chinese version of its contact center system, UnPBX CTstage 4i, for the rapidly growing Chinese market. The CTstage 4i softswitch model enables IP integration of data and voice by connecting the server and the operator's location via IP-VPN or wide LANs. This enables customers to establish an offshore system, installing the server in Japan and connecting to mission critical systems while allocating operators in China where operation cost are cheaper. Just as easily, decentralized systems can be established to integrate multiple locations within China.

When offshore systems are constructed in China, the main concerns for Japanese companies are the operation, maintenance and the issue of whether they can receive adequate response when a problem occurs. Customers request seamless support and a one-window operation when systems form a link between Japan and China. To respond to these demands, Oki has strengthened its support base in China, and now provides one-stop service, offering construction through to maintenance, as part of its service lineup.

Support locations include East China (Shanghai, Wuxi, Suzhou), where the sales offices of Japanese companies' are concentrated, and South China (Shenzhen and Gangzhou), where manufacturing bases are plentiful. After January 2006, Oki plans to establish locations in Dalian and Beijing, which are important locations for Japanese contact centers. By simplifying the windows for China and Japan into a one-window operation, Oki has established a structure to provide quick and appropriate support when problems occur with these offshore systems.

[Sales plan for Chinese version of CTstage® 4i for .NET softswitch model]

Standard price (system price example): Softswitch call center for 300 seats: From 150 million yen and up.

Sales target: 100 sets in three years

About CTstage 4i

Oki launched the CTstage in 1996 as a CTI (Computer Telephony Integration) system to converge computer and telephony. CTstage 4i is the model launched in 2002 that provides a contact center solution with softswitch and UnPBX architectures. Ever since its launch in 1996, over 4,700 cumulated sets were sold (as of September 2005), being installed and operated in various markets.

About Oki Electric Industry Co., Ltd.

Founded in 1881, Oki Electric Industry Co., Ltd. is Japan's first telecommunications manufacturer, with its headquarters in Tokyo, Japan. With the corporate vision, "Oki, Network Solutions for a Global Society," Oki provides top-quality products, technologies and solutions to its customers through its info-telecom system business, semiconductor business and printer business. All three businesses functions as a collective force to create exciting new products and technologies that satisfy a spectrum of customer needs in various markets. Visit Oki's global web site at http://www.oki.com/.

About OKI Software Technology Co., Ltd.

A fully owned subsidiary of Oki Electric, OKI Software Technology Co., Ltd. (OSTJ) develops, designs, and markets telecommunications and information systems software, and markets telecommunication system equipment in China. Visit OSTJ's website at http://www.okijs.com.

Notes:

CTstage is a registered trademark of Oki Electric Industry Co., Ltd. in Japan, China, Taiwan and Macau.
ther names of companies and products are trademarks or registered trademarks of the respective companies and organizations.

Contact for Oki Electric:

For Europe and Americas: Public Relations Division: Phone: +1-408-737-6479

For Asia and Other Areas: Public Relations Division: Phone: +81-3-3580-8950

Information in the press releases is current on the date of the press announcement, but is subject to change without prior notice.