Oki Electric Develops BB MediaRouter, a Platform for Home Network Service in the Ubiquitous Era

BB MediaRouter

Tokyo, Japan, October 14, 2005 -- Oki Electric Industry Co., Ltd. (TSE: 6703) today announced the development of "BB MediaRouter (BBMR)," a gateway platform for home network solutions in the ubiquitous era. This router is a platform to organically connect various home network solutions by combining info-telecom technologies with home appliances. The company will develop products and deploy them to telecom carriers, ISPs and municipalities.

"The launch of BBMR is based on our belief that there is a strong need for a platform to organically connect various services with IP networks. With the BBMR, users can fully enjoy new services from networked home appliances, utilizing their existing infrastructure," said Keizo Ikeda, President of Media-network Appliance Company at Oki Electric.

Oki offers new services combining info-telecom technologies and home appliances as a "home network service," which includes the following four categories:

1. Broadband (for entertainment and everyday information)
2. Amenity (for comfort control and energy savings)
3. Security (for crime and disaster prevention)
4. Healthcare (for health and nursing)

Though each service is based on different protocols, the BBMR can convert protocols with its gateway function and seamlessly provide various services to its users. No complex network equipment configuration is required, making it easy for anyone to use.

[ Examples of home network services ]

Television shopping which becomes much more interactive by linking IP network-based broadcasting service with IP telephony service,
Individual control of home appliances such as air conditioners and lights from outside of the userfs home by means of mobile phones or PDAs,
Alarm services to notify security companies and the police in cases of emergency, with real-time home checking enabled from outside the home,
Remote interviews with doctors using IP videophones.

Oki will exhibit its BB Media Router at the "PT/EXPO COMM CHINA 2005" to be held in Beijing, China from October 18th-20th, and at "Oki Info-Telecom Converged Solution Fair 2005" in Tokyo, Japan on October 19th and 20th.

[Reference] Diagram of BB MediaRouter

Endorsement from Intel K.K

Intel K.K has been providing network processor technologies to Oki, and the two companies have been working together on technologies and promotional activities for Oki's CPE products including broadband routers with VoIP functions for IP telephony services. The newly announced BB MediaRouter is a platform which merges info-telecom and home appliances, featuring Intel's high performance, low power consumption Intel® IXP425 Network Processor. We believe this new platform will contribute to expanding the home network market by providing various services including video content delivery over the Internet.

Tsuyoshi Abe
General Manager, Marketing Headquarters
Intel K.K.

Endorsement from Internet Initiative Japan Inc.

IIJ supports the concept of BB MediaRouter, the platform for home network solutions.
We succeeded in implementing our network management framework, the SMF (SEIL Management Framework), using Oki's BB MediaRouter. We also developed "Zero Configuration" technology on Oki's platform, enabling users to easily enjoy various services using the Internet without any equipment configurations. While services for home networks become diverse in the future, it will not be long until we can enjoy home network services without being aware of the presence of network equipment.

Koichi Suzuki
President, CEO
Internet Initiative Japan Inc.

About Oki Electric Industry Co., Ltd.

Founded in 1881, Oki Electric Industry Co., Ltd. is Japan's first telecommunications manufacturer, with its headquarters in Tokyo, Japan. With the corporate vision, "Oki, Network Solutions for a Global Society," Oki provides top-quality products, technologies and solutions to its customers through its info-telecom system business, semiconductor business and printer business. All three businesses functions as a collective force to create exciting new products and technologies that satisfy a spectrum of customer needs in various markets. Visit Oki's global web site at http://www.oki.com/.

Notes:

Intel is a registered trademark of Intel Corporation or its subsidiaries in the United States and other countries.
Names of companies and products are trademarks or registered trademarks of the respective companies and organizations.

Contact for Oki Electric:

For Asia and Other Areas: Public Relations Division: Phone: +81-3-3580-8950

For Europe and Americas: Public Relations Division: Phone: +1-408-737-6479

Information in the press releases is current on the date of the press announcement, but is subject to change without prior notice.