Oki Delivers CTstage® 4i for .NET to Yashili, China's Major Food Manufacturer
Achieves One-to-One Marketing by CRM Collaboration
Tokyo, Japan, January 21, 2005 -- Oki Electric Industry Co., Ltd. (TSE: 6703) today announced that Guandong Yashili Group Co., Ltd., one of China's largest food manufacturer, selected Oki's CTI server, CTstage® 4i for .NET, for its contact center system. Oki's local subsidiary OKI Software Technology Co., Ltd. received the order and installed the system to Yashili, starting operation from mid- February 2005.
"The system we provide Yashili is an UnPBX(*1) model that collaborates with their CRM system. Oki's CTstage 4i, with excellent computer compatibility and it's easiness to link with various CRM systems, is an ideal fit for Yashili, as they look to enhance their customer relations," said Masashi Tsuboi, President of the Multimedia Messaging Company at Oki Electric.
Yashili is one of the largest food producers in China, manufacturing and selling beverages and healthy nutrition food. Because of its commitment to ensure product quality and improve customer support, Yashili has been a leader in the food industry in customer satisfaction. Yashili holds a vast amount of database information including customer data, and had been challenged to effectively utilize the data for customer relations. As a result, Yashili linked its various database with Oki's call center system to improve the quality of its call center operations.
In China, where the economy is growing rapidly, small and medium-size businesses, in addition to the conventional large corporations such as telecom, financial, securities and electric power, are demanding the use of CTI systems for telephone reception operation to improve their customer service and sales efficiency. Going forward, Oki aims to help these companies with their customer support and further deploy its call center system.
[Glossary]
- *1 UnPBX
- A system that can create a call center and unified message function on a computer without using a PBX by mounting boards for outside line and extension line.
About CTstage 4i for .NET
CTstage 4i for .NET is a highly cost-effective CTI system that runs on a Windows®-based PC server. A single server provides all of the necessary functions, including extension line management, automatic call distribution (ACD) to distribute incoming calls to operators evenly, ACD monitoring, interactive voice response (IVR) for 24-hour call answering, and intelligent routing to direct calls to the appropriate operators based on customer and type of inquiry, functions which under conventional call center systems require external hardware or PBX. CTstage 4i easily links with existing business applications and various CRM packages over the Web. The system allows customers to establish a full-scale call center system in a short time at low cost. Detailed information can be found at: http://www.ctstage.com/CTI/English/index_e.htm.
About Guandong Yashili Group Co., Ltd.
Yashili is a modernized enterprise, which specializes in foodstuff studying, developing, manufacturing and marketing for powder milk, soymilk and juice as well as approx. 200 healthy nutrition food, including oatmeal and dried fruits. In 2003 its powder milk was names as National Inspection Exemption Product and the company brand ranked in the 500 valuable brands in China. With over 3,000 employees, Yashili provides its products not only to China but also worldwide including South East Asia and European countries. Visit the website at http://www.yashili.com/english/index.asp
About OKI Software Technology Co., Ltd.
A fully owned subsidiary of Oki Electric, OKI Software Technology Co., Ltd. (OSTJ) develops, designs, and markets telecommunications and information systems software, and markets telecommunication system equipment in China. Visit OSTJ's website at http://www.okijs.com
About Oki Electric Industry Co., Ltd.
Founded more than a century ago in 1881, Oki Electric Industry Co., Ltd. is Japan's first telecommunications manufacturer, with its headquarter in Tokyo, Japan. With the corporate vision, "Oki, Network Solutions for a Global Society," Oki Electric provides top-quality products, technologies and solutions to its customers through its telecommunications systems, information systems and electronic devices segments. All three segments are integrated into one effective organization that functions as a collective force to create exciting new products and technologies, including information and telecom converged solutions. Through its business activities, Oki Electric satisfies a spectrum of customer needs in various markets. Visit Oki's global web site at http://www.oki.com/.
Notes:
- CTstage is a registered trademark of Oki Electric Industry Co., Ltd. in Japan and China.
- Names of companies and products are trademarks or registered trademarks of the respective companies.
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