Oki Electric Establishes Semiconductor Office in Beijing and Shenzhen
Tokyo, Japan, July 12, 2004 -- Oki Electric Industry Co., Ltd. (TSE: 6703) today announced that it has opened two new offices in China for its semiconductor business to enhance customer support and marketing activities. The two semiconductor offices are located in Beijing and Shenzhen, which brings the total to four semiconductor offices in China, following those in Shanghai and Hong Kong. With the two new offices, Oki aims to reach a target of 50 billion yen for its semiconductor sales in China by the fiscal year ending March 2006; a three-fold increase from that of sales in the fiscal year ending March 2004.
"Establishing the two offices will enable us to further enhance our marketing activities and to provide products that suit the Chinese market," said Akira Kamo, President of the Silicon Solutions Company at Oki Electric. "In addition, by enriching the technology support structure in the product development, we can respond quickly and carefully to various needs from the local manufacturers."
The new office in Shenzhen is the Shenzhen Rep. office, as part of Oki Electronics (Hong Kong) Ltd., and the office in Beijing is the Beijing office, as part of Oki Semiconductor Shanghai Co., Ltd.'s regional office. Because it is located in an area where Oki customer's development and manufacturing divisions concentrate, Oki will strengthen its customer support and marketing activities, as it is committed in supplying products that suit the Chinese market.
Oki has been expanding sales in the Chinese market particularly in LSIs for personal handy-phone systems and mobile phones, as well as memory chips for electronic dictionaries and toys. Oki also provides products that suit the market, and in May 2004, the company announced a sound generator LSI for the Chinese market that mounts 13 types of Chinese traditional instruments, which has been acquiring many customers from mobile handset manufactures.
About Oki Electric Industry Co., Ltd.
Founded more than a century ago in 1881, Oki Electric Industry Co., Ltd. is Japan's first telecommunications manufacturer, with its headquarter in Tokyo, Japan. With the corporate vision, "Oki, Network Solutions for a Global Society," Oki Electric provides top-quality products, technologies and solutions to its customers through its telecommunications systems, information systems and electronic devices segments. All three segments are integrated into one effective organization that functions as a collective force to create exciting new products and technologies, including information and telecom converged solutions. Through its business activities, Oki Electric satisfies a spectrum of customer needs in various markets.
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