Improvement of Customer Satisfaction
Promoting Universal Design
The OKI Group's Approach to Universal Design
For the OKI Group, the universal design philosophy is an approach to the creation of products and services that combine high levels of both usability, defined as fundamental ease-of-use, and accessibility for all users, including the elderly and disable people. The goal is to create products and services that can be used effectively, efficiently, and satisfactorily by all users.
Universal Design Facilitates Use by As Many People as Possible
The OKI Group's efforts to enhance usability and accessibility are based on four concepts. First, products must have interfaces that are easy to understand. Second, mental and physical stresses must be minimized. Third, there must be choices of operating methods. Fourth, products must be friendly and attractive. The Ergonomics Committee is OKI's company-wide organization for promoting universal design. It works to ensure that views and comments gathered from users in verification testing and through other means are incorporated into OKI products and services.
Giving a presentation
on universal design research
We provide information to people outside of the company to help them understand our approach to universal design and our initiatives in this area. In October 2006, OKI researchers presented five research themes at the 2nd International Conference for Universal Design which was held in Kyoto.
Automated International Flight Check-In Kiosks at Narita Airport
Automated, international flight
check-in kiosks
A total of 126 international flight check-in kiosks developed by OKI went into operation in June 2006 at the First Terminal of Narita International Airport. This large number of automated check-in terminals was installed in order to raise service levels for airline passengers by improving usability and shortening the time required for boarding procedures.
OKI successfully created terminals that provide a smooth check-in process by leveraging universal design techniques cultivated with the development of our ATM machines.
Specifically, we used ATM-style operating procedures, which consist of one instruction per screen, to make sure that everyone could use the terminals, regardless of their experience or knowledge. The fonts used on the screen are large and high contrast, and text is provided in four different languages. Moreover, we used a design scheme not dependent on color alone and provided guidance that uses animation to create screen displays that would be easy to use for anyone.
