CSR in the OKI Group Improvement of Customer Satisfaction
Promoting Initiatives to Inform Customers of OKI's Quality Assurance and Product Safety Activities
Improving customer/market Interfaces Using Guidelines for Consumer Products as a Reference
In the fiscal year ended March 2008, the Ministry of Economy, Trade and Industry issued the Guidelines for the Formulation of Voluntary Product Safety Action Plans for manufacturers of consumer products(*1). Although the majority of our products are not defined as consumer products and are designed for specific customers such as governmental agencies and business customers, we have used the guidelines in order to improve our product safety efforts. As part of such efforts, we opened a contact point about product safety and quality deficiency on our web site in August 2007. Although we have received no notification about product accidents(*2) as of July 2008, there have been a number of inquiries about product usage and the availability of particular parts. In this sense, the contact point is very useful to understand potential customer needs. We will continue to utilize it as a means of communication with customers.
We also plan to establish a voluntary product safety action plan for our non-consumer products based on the same guidelines, disclose such plan to inform customers of our quality assurance and product safety efforts.
