A novelty that pays
“Doing T-shirts for other people and getting paid for it is not our core business so we can be very price competitive. It gives us an edge absolutely,” he asserts. “If I have a good idea for a logo, it can go on a T-shirt. When a new model bike comes out, I can promote it and I don't have to wait for a third party to provide materials. I can act on ideas immediately. It's a simple thing. If I can get my return on investment (ROI) by paying for staff T-shirts, that's great. As I sell T-shirts, I'm recouping costs faster and eventually, the income will be pure profit.”
Siagos estimates this cut-over into profitability will come after only 500 T-shirt, but adds, “I'm in no rush. It's a novelty that I can make work in terms of financial return.”
The performance of
CycleCraft's white toner printer has been so reliable that a few months ago, when the company required a new basic printer for use within the shop, Siagos immediately turned to OKI.
“We bought an OKI MC562 multifunction printer. It's wireless and handles all the networking in the shop. I've rediscovered that with printers, the more you spend, the cheaper they are to run. When I look at the consumables this one uses, they are about one-quarter of the price of alternative brands. We've had the OKI operational for a month-and-a-half and it works flawlessly,” he concludes.
‘I’m delighted to see innovative products like our C711WT adding value to businesses, and empowering them to be more creative, flexible, as well as generate incremental revenue. Such businesses can also experience OKI peace of mind thanks to our reliable LED technology and 3 year warranty’*, said Antonio Leone, Marketing Manager at OKI Data Australia.
ENDS
*Upon registration within 30 days of purchase.